Social sourcing is the future

September 2, 2022

What is social sourcing?

Social sourcing is the process of sourcing talent through the use of social media platforms. This includes using social media to identify, attract and engage with potential candidates. It can also involve using social media to screen candidates and assess their suitability for a role.

There are many benefits to using social sourcing as a recruitment tool. It can help you reach a wider pool of candidates, including those who may not be actively seeking new job opportunities. It can also help you to build relationships with potential candidates and get an insight into their skills, experience and interests.

used correctly, social sourcing can be an extremely effective way to find the best talent for your organisation.

The benefits of social sourcing

There are many benefits to social sourcing, including the ability to connect with a wider pool of talent, the ability to tap into diverse perspectives, and the ability to build a stronger community. Social sourcing also allows you to find talent that might be hidden in your own network.

How to use social sourcing

As the name suggests, social sourcing is the process of sourcing talent through social media platforms. It’s a relatively new concept that is quickly gaining popularity, especially among small businesses and startups who don’t have the budget to invest in traditional recruiting methods.

There are a few key things to keep in mind when using social sourcing to find candidates for your open positions. First, it’s important to identify which social media platforms your target candidates are using. LinkedIn is a great place to start, but depending on your industry and position, you may also want to search Twitter, Facebook, and even Instagram.

Once you’ve identified where your candidates are hanging out online, it’s time to start engaging with them. The best way to do this is by participating in relevant discussions and sharing valuable content that will help them improve their career. For example, if you’re looking for a web developer, you might share articles about the latest coding trends or resources for learning new programming languages.

You can also use social media to get a better sense of a candidate’s personality and interests. This can be helpful in determining if they’d be a good fit for your

The best platforms for social sourcing

It's no secret that social media has changed the way we communicate and connect with each other. In recent years, social media has also become a powerful tool for businesses and organizations to connect with potential customers and followers.

One of the most popular and effective ways businesses are using social media is for social sourcing. Social sourcing is the process of using social media platforms to identify and recruit talent.

There are a number of different ways to use social sourcing, but one of the most common is to post job openings on social media platforms and then solicit applications from interested candidates.

This can be an effective way to reach a larger pool of potential candidates, and it can also help you connect with passive candidates who might not be actively seeking a new job but would be open to the right opportunity.

There are a number of different social media platforms that can be used for social sourcing, but some of the most popular include LinkedIn, Facebook, and Twitter.

When using social sourcing, it's important to keep in mind that not all platforms are created equal. LinkedIn is generally considered to be the best platform for finding professional talent, while Facebook and Twitter may be better suited for connecting with a wider range of people.


As the world increasingly becomes more connected, social sourcing is likely to become even more important. With the ability to connect with people from all over the world and access a wealth of information, businesses will be able to tap into a vast pool of talent and ideas. This could lead to more innovation and creativity, as well as better collaboration and knowledge sharing. So if you're not already using social sourcing, now might be the time to start.